More than just a coffee in a branded paper cup.

Close your eyes and imagine the sound of a grinder, the smell of fresh coffee, soft background music, and quiet conversations. For many people, they’d imagine themselves sitting in their local Gloria Jeans.

Gloria Jeans holds the largest market share of coffee shops in Australia. With major competitors Coffee Club, Michel’s Patisserie, and the small “corner” coffee stores coming behind.

So why do Australians like Gloria Jean’s so much?